The holiday season is fast approaching, this time of the year is typically where most businesses make most of their earnings.

DNS uptime is very important, but it is often ignored until something happens to your website. Is your website prepared to handle surges in traffic? Does your website handle e-commerce transactions? Do you rely heavily on the revenue that your website produces? How would it affect your business if your website went down for an hour, a day, a week? Would it be detrimental to your business?

Managed DNS and DNS uptime isn’t always the topic of discussion when launching, or maintaining a website, but why? Managed DNS and DNS uptime are one of the most important aspects of your domain management. What can you do to ensure that your website will be able to handle a surge in traffic, or unnecessary downtime due to configuration errors, or even a natural disaster? Ask yourself the following questions. If your website isn’t covered by these 3 items, you should really think about a managed DNS solution to ensure your website will experience 100% uptime, no matter what.

1. Do you manage your DNS internally? Do you have a backup hosting provider? If your primary host goes down, a second hosting provider can still divert your traffic to the right place. (Just make sure your offline settings are directed to a different IP address)

2. Monitor it! If your site goes out at 2am, will you know immediately, or will you have to wait until 9am when a customer finally calls in to ask whats up with your website? 5 minutes of downtime isn’t good, let alone hours! With server monitoring, you will get a notification the second something goes wrong with your site. Monitoring your web services with No-IP

3. Failover support? What if your site does go down? So you are notified, but what will you do? If you have failover support, your traffic can be diverted to another IP address, web site, or to a custom web page stored on our servers. When your service comes back up online, we will undo the failover settings and normal operations will continue. Your site and customers won’t miss a beat. How does the failover service work?

Any other tips for keeping your website in check? Leave them below! Also, if you like this article, be sure to share it on Facebook and Twitter!